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Bollywood faces flak for protesting racism while backing skin lightening

Bollywood faces flak for protesting racism while backing skin lightening

NEW DELHI: Several Bollywood stars have been labelled “hypocrites” after talking out in opposition to racism to lend assist to international protests whereas selling merchandise in India designed to make individuals’s pores and skin lighter.

A collection of A-list Bollywood actresses, together with Priyanka Chopra, shared posts on social media to protest in opposition to the demise of George Floyd who died in police custody after a white officer knelt on his neck for practically 9 minutes.

“End this race warfare right here within the U.S., and all over the world. Wherever you reside, no matter your circumstances, NO ONE deserves to die, particularly by the hands of one other due to their pores and skin coloration,” Chopra, 37, posted on Instagram. ⁣⁣⁣

People had been fast to name her out on social media for beforehand selling an “intense equity moisturiser”.

They additionally pointed at her position in 2008 Hindi movie “Fashion” through which she is ashamed of getting intercourse with a black man.

“Thanks for talking out for black lives. But, possibly additionally cease supporting a pores and skin bleaching cream which promotes anti-blackness,” one consumer replied to Chopra’s Instagram publish.

Chopra, a former Miss World who turned a star in each Bollywood and Hollywood, has mentioned in previous interviews that she regretted endorsing such a product as a younger actress and that she is pleased with her darkish pores and skin.

She was not instantly out there to remark.

Actresses Sonam Kapoor Ahuja, Deepika Padukone and Disha Patani additionally confronted criticism for his or her anti-racism social media posts whereas having featured in adverts for pores and skin equity merchandise.

India’s multi billion-dollar pores and skin lightening business has a number of merchandise showing to supply dark-skinned Indians a lighter, fairer and higher model of themselves, usually endorsed by the Bollywood’s high actors.

After years of criticism and campaigns in opposition to such merchandise, many manufacturers moved to calling them “pores and skin brightening”, “whitening” or “lightening” lotions and face washes.

“Most manufacturers not need to be related straight with being termed as ‘equity lotions’,” mentioned actor Abhay Deol, a vocal critic of equity merchandise and Bollywood’s assist.

Critics say the movie business helps feed India’s obsession with honest pores and skin and bias in opposition to darker faces, with many declaring it fails to symbolize the range of Indians.

For instance, actors from southern states the place most individuals are darker-skinned are not often in mainstream Bollywood movies.

Last 12 months, the movie “Bala” featured the story of a lady who suffered discrimination due to her complexion and actress Bhumi Pednekar had her pores and skin darkened to play the position.

Social media customers additionally questioned why Bollywood continued to put in writing lyrics and dialogues that equated equity with magnificence.

Kangana Ranaut, a famous actress, spoke out in opposition to her Bollywood colleagues for selling equity merchandise.

“These individuals, particularly Indian celebrities, the profitable ones … have been endorsing every kind of equity merchandise and at the moment shamelessly they stand and say black lives matter – I imply how dare they?” she advised the BBC in an interview final week.

Indian-American comic Hasan Minhaj took on Bollywood for the endorsements as effectively on his news-comedy programme “Patriot Act” on Netflix.

READ ALSO: Hasan Minhaj slams anti-black racism amongst South Asians


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