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7 Steps to Sustainability: Nature lovers in Nepal resort to social media to promote innovations

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7 Steps to Sustainability: Nature lovers in Nepal resort to social media to promote innovations
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As environmentalists the world over celebrated the World Environment Day final week, they’d some thrilling updates. With people indifferent from the surface world through the lockdowns imposed to manage the coronavirus outbreak in numerous elements of the world, scores of analysis knowledge and their analyses have proven that the ecosystem stability, in any other case distorted by human actions, is being restored progressively.

Coinciding with the worldwide celebration, just a few environmentalists and nature lovers in Nepal held a weeklong on-line marketing campaign titled marketing campaign ‘7 Steps to Sustainability’. The organisers declare the marketing campaign helped them generate completely different concepts about selling human-nature reconnection.

What was the marketing campaign?

During the marketing campaign, the activists and volunteers posted images and movies associated to numerous environmental points on their social media pages. The seven-day marketing campaign had seven themes, particularly: Air, Water, Mobility, Local Food, Ecosystem, Energy, and Governance.

From June 1 to June 7, the marketing campaign boosted completely different concepts and actions to reconnect the individuals to nature. Hashtags like #freshair, #jalpari, #mymobilitytool, #localfoodlife, #itstimefornature, #myenergyuse, #newnormalnepal, and so on. had been used to advertise their trigger all through the marketing campaign. Each day was additionally complemented by a dwell dialogue by way of Zoom and the occasion’s Facebook web page to additional provoke conversations and initiations.

The marketing campaign was collectively organised and managed by the Society of Environmental Engineers of Nepal, GD Labs and Research, Kathmandu Cycle City 2020, Story Cycle, Nepal Ecocity Network, and Green Growth.

Why was the marketing campaign?

One of the organisers, Society of Environmental Engineers of Nepal’s Vice-president Prasuna Maskey explains the marketing campaign was the best way to encourage and promote small behavioural modifications in folks that maintain a much bigger influence on oneself and nature.

“We have been so disconnected from nature for thus lengthy. Now (within the lockdown), we have now acquired the prospect; it’s the proper time to reconnect with nature. Many research have discovered that even the mere publicity of seconds to pure environment can have constructive impacts on individuals. So, if we take steps to actively reconnect and make nature part of our lives, we will garner many extra advantages.”

Another function of their marketing campaign was to extend the group’s function in growth and sustainability, say the organisers.”Rights to a wholesome life and clear water are the basic rights of people, but many will not be conscious or ignorant about them and have been misplaced in on a regular basis life. But, we wish to make them conscious and inspire them to query the federal government about their rights, or any anomaly in a constructive method,” provides Maskey.

What did they obtain?

After cautious consideration through the marketing campaign, the organisers developed some simple, doable sustainability instruments and suggestions for all. The suggestions had been focused for individuals to note their environment, and make important behavioural modifications of their lives.

They imagine the ideology ‘it’s our planet and our accountability’ has been realised amongst individuals in addition to the necessity for environment-friendly sustainable growth post-Covid-19 conditions that preserves organic range.

The organisers have felt the marketing campaign had a constructive influence on individuals. “We had requested them to share their photographs and movies, in relation to our respective themes of the day. And the responses have been very spectacular. People had been sharing photographs the place they concerned their kids within the actions, which we imagine can have a constructive influence on them sooner or later,” shares Maskey.

Meanwhile, the marketing campaign contributors have additionally began questioning the previous methods of residing a life and this hints their success. A dwell expertise of it could possibly be witnessed within the final dwell session with Head of Anthropology Department at Tribhuvan University, Dambar Chemjong, and National Planning Commission Member Secretary Kewal Prasad Bhandari, wherein individuals inquired about maximise using induction stoves within the nation, the price range distribution, and taxation relating to vitality in addition to the potential sustainable measures to undertake in collaboration with authorities.

The marketing campaign additionally came upon that folks have now realised the significance of rooftop farming through the lockdown. According to the organisers, throughout this era, individuals’s consuming habits have modified and their well being has improved. This, they imagine, has elevated individuals’s perception {that a} self-dependent meals cycle is extra dependable and helpful.

So what occurs subsequent?

The organisers state the occasion was organised to spark a sense of reference to nature in individuals; it was needed because it may finally translate to individuals actively collaborating in preserving nature. For this, they supplied day by day tips about sustainability that folks can provoke and proceed even inside the boundaries of their houses.

Now, they wish to transcend the week-long initiative and promote individuals to reconnect with nature. Just a few of their options for the individuals past the Covid-19 scenario included gifting crops on events, establishing photo voltaic vitality panels, establishing rainwater harvesting programs, reusing and recycling, and so on. amongst others.


Published on June ninth, Tuesday, 2020 12:11 PM


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